| Exhibitors‘ Benefits |
| Businesses involved establish their company name and increase their market share |
| The companies participating in the exhibition boost the commercial department and increase their sales |
| Exhibitors register the interests of their visitors in their booth and make commercial transactions with buyers and co-exhibitors |
| Exhibitors have the ability to conclude deals with customers, make offers, distribute useful booklets, samples, smart gifts and more to visitors. |
| Businesses interested in exporting benefit from acquaintance with foreign business visitors |
| Developing intense commercial interaction between exhibitors and customers within a given time under the same roof |
| Equal use by exhibitors and clients of the ‘neutral ground’ of the exhibition |
| Businesses meet old customers and get to know new ones |
| Businesses have the opportunity to meet individual customers who either have had years of seeing them or know them only by phone and electronically. |
| Exhibitors have the opportunity to get in touch with customers “face to face” |
| Exhibitors present their products directly to potential customers – ‘person with product’ |
| The trade fair is an excellent platform for public relations and an opportunity for opening of new product and geographic markets |
| Participating in the Exhibition gives companies the opportunity to introduce new products, technologies, services, agencies, partnerships, factories, branches and so on. |
| Commercial Exhibitions are an opportunity for businesses to celebrate an important anniversary for them (example: years of operation, opening a new store) |
| Attending trade exhibitions gives business prestige as they are given by big companies and market leaders. |
| Exhibitors are informed about market trends and competition actions |
| Businesses know that exhibiting in a trade fair is their best promotional tool |
| Exhibitors promote and present the company image to customers – “person to company” |
| Exhibitors benefit from both the promotional program and the marketing of the organizing company |
| Small and medium-sized businesses are often involved, because they haven’t sufficient other means of advertising, promotion and sales. |
| They share the cost of displaying and advertising their company with all other exhibitors |
| Those who have never participated in a trade fair gain valuable and extensive experience |